Personalization is what separates emails that get replies from emails that get deleted. The platform supports dynamic variables, AI-generated openers, and contextual snippets.
{{first_name}} — contact first name{{company}} — company name{{title}} — job title{{industry}} — mapped industry vertical{{city}} — contact city (from firmographic data)Enable AI personalization in Step Settings. The system generates a 1–2 sentence opener for each contact based on their company's recent news, funding, job postings, or content — whatever signals are available in the data layer.
Example AI opener: "Saw that [Company] just announced Series B funding — congrats. Typically when teams are scaling post-funding, outbound infrastructure becomes critical fast."
AI openers increase reply rates 2–4× versus static templates. The lift is highest for Tier 1 (score 80+) accounts where data availability is richest.
{{recent_funding}} — most recent funding round if available{{headcount}} — approximate employee count{{tech_stack_trigger}} — a specific tool they use (requires technographic data in ICP){{first_name}} in subject line for +15–20% open rate lift{{first_name | default: "there"}}